Strategy,
Bridging
Execution
and Leadership across Product, Marketing and Operations in Technology and Consumer Products
ABOUT
With over 15 years of experience in marketing agencies and consumer-tech startups in Australia and the USA, I thrive at the intersection of creativity, strategy, and execution. I’ve led cross-functional teams, founded companies, launched products, and scaled brands, bringing structure to complexity and turning ideas into results.
Featured Work
-
![]()
Stageverse x Muse: Enter the Simulation
-
![]()
Stageverse
-
![]()
Stageverse x Balmain x Muse
-
![Magnetic Labs]()
Magnetic Labs
-
![]()
The Dome: Original Content Production
-
![]()
Lion: Beerworks
-
![]()
Blackmores
-
![]()
Fun: Open To Work
SPECIALITIES
-
Conducting comprehensive competitive analyses and crafting compelling product and brand positioning. Developed pitch decks that secured $7M in startup financing and partnerships with major brands, including Balmain and Muse.
-
As a startup co-founder, adept in building and managing teams, overseeing HR, finance, and compliance, and facilitating board and investor relations to ensure seamless operations.
-
Expert in cultivating and maintaining client and partner relationships, identifying strategic business opportunities with renowned brands such as Muse, Balmain, and Live Nation.
-
Led diverse creative projects, including multimedia productions, virtual and live events, 3D virtual environments, NFT creative development, community design, brand development, and comprehensive marketing campaigns across various platforms.
-
Experienced in leading complex, cross-functional projects from concept to execution, ensuring timely delivery across marketing campaigns, digital products, and platform builds. Skilled in Agile, sprint planning, and stakeholder management. 5+ years as a startup co-founder and advisor have provided first-hand experience in product strategy, development, and product marketing.
-
Hands-on experience in design and content creation, proficient in Adobe Creative Suite, Figma, Canva, and adept at crafting compelling copy to enhance brand narratives.
CLIENTS